Figaro Apothecary is a luxury skincare brand blending nature, science, and art to create botanical products that nourish skin, relieve stress, and inspire everyday wellness rituals. My task was to create digital assets and short-form videos to showcase their offerings across social media.
The Modern Host Gift
As invitations for long weekends and backyard dinners roll in, Figaro Apothecary wanted to inspire guests to elevate their host gifts beyond the usual wine and flowers..
Brief: Edit and design video content for a social media reel that promotes Figaro’s Botanical Hand Care Duo as the unexpected, refined host gift of late summer.
Approach: To illustrate the shift from traditional gift ideas to something more modern and thoughtful, I designed the reel using black-and-white polaroids to represent outdated host gift options. The final polaroid revealed Figaro’s Botanical Hand Care Duo, transforming into full color and expanding to fill the screen, signifying the fresh, luxurious alternative. Clean edits, brand-aligned typography, and subtle motion kept the storytelling elegant and approachable.
Result: The reel effectively captured seasonal relevance and product positioning, sparking audience engagement by framing Figaro’s products as the new go-to for thoughtful, memorable host gifting.
Concept Ideation: Dami Akinloye
Image Sourcing/Graphic Design: Natalia Gasparini
Creative Direction: Jess Sandobal
Video Edit/Motion Design: Dami Akinloye
The Figaro Way Series
The Figaro Way is a series where Figaro Apothecary’s co-founders, Scott Formby and Jennifer de Klaver, share their passion and expertise, from the story behind their products to skincare rituals, sustainability, and living in harmony with nature.
Brief: Edit video content for The Figaro Way series, including assembly of provided clips into short-form videos, development of coherent narratives featuring the co-founders, and preparation of assets optimized for web and social media.
Approach: Created clean video cuts with simple transitions to maintain an elegant, approachable feel. Designed a custom lower third motion graphic template aligned with the brand’s aesthetic to professionally introduce the co-founders, reinforcing clarity and ensuring the audience always knew who was speaking.
Result: The videos are elevating Figaro Apothecary’s brand presence, enhancing credibility and reinforcing the co-founders’ expertise while deepening audience connection across digital platforms.
Creative Direction: Jess Sandobal
Video Edit/Motion Design: Dami Akinloye
Figaro Apothecary & ONDA BEAUTY Collaboration
Figaro Apothecary has launched a botanical hand care duo with ONDA Beauty, known for its luxury botanical products. This collaboration combines Figaro’s botanical expertise with ONDA’s clean beauty philosophy for a luxurious hand care experience.
Brief: Create a short campaign video to showcase the Figaro Apothecary botanical hand care duo with ONDA Beauty, highlighting its luxury, clean beauty elements, and botanical ingredients. Optimize the video for social media to boost brand awareness.
Approach: Created a split-screen visual, pairing serene nature scenes with the graceful motions of hand washing. A reflective script in the middle highlights how this simple act can serve as a grounding pause, positioning the Botanical Hand Care Duo as a restorative ritual of stillness and mindfulness.
Result: The video successfully showcased the Botanical Hand Care Duo, enhancing brand awareness by emphasizing its restorative, mindful ritual. It engaged viewers with elegant visuals and a sensory narrative, boosting the product’s appeal on social media.
Concept Ideation: Dami Akinloye
Video Edit/Motion Design: Dami Akinloye
Creative Direction: Jess Sandobal
Summer Video Assets
The summer season calls for proper, mindful skincare, and Figaro Apothecary offers the perfect products to nourish and protect the skin under the sun.
Brief: Create vibrant, fun, and engaging content for Summer 2025 that highlights Figaro Apothecary’s skincare products. Use playful visuals, lively messaging, and seasonal themes to connect with the audience, making the brand feel essential for summer wellness and self-care.
Approach: Created an interactive video where viewers screenshot a fast-moving set of words to reveal their summer goal, encouraging engagement in the comments. Developed a short Q&A video series using motion design, where questions appeared on screen and product solutions popped up as answers, reinforcing awareness of products in stock.
Result: The videos inspired post interaction and engagement, encouraging viewers to comment, share, and connect with the brand.
Concept Ideation: Dami Akinloye
Creative Direction: Jess Sandobal
Video Edit/Motion Design: Dami Akinloye
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